My Dinky Bear Custom FSDU Project

My Dinky Bear FSDU

 

Carte Blanche Group is a highly respected international designer and producer of themed products including greeting cards, gifts, homeware, clothing, and toys. Needless to say, we were thrilled when they came to us to work on a new project!

Similarly to NEC Graph-fix, design and innovation are at the core of the Carte Blanche business; we were approached to create an exciting new FSDU for a completely new product launch, calling upon our vast expertise in design to develop a unique display that would encourage attraction and engagement from children in particular.

Dinky Bear FSDU profile

A cute new character, named My Dinky Bear is an updated edition to the much-loved Carte Blanche from Me to You family of products. The character features six designs, each with a novelty hat and magnetic paws to hold hands with other bears from the range!

The theatrical design included a winning combination of an initial brief from the client, and also a great deal of input from the NEC Graph-fix team internally to guide and support them, ensuring that a high quality, inviting and practical display unit was created.

Dinky Bear FSDU front

Several prototypes were produced until Carte Blanche was happy with the design and proposal. The unit itself was made from a combination of 2000-micron display board, coupled with an EB corrugated board. These solid board and double walled materials were specifically chosen for their longevity (the units needed to be displayed in-store for up to 9 months) and durability (concerning children/adults touching the unit and picking and placing items from it for a longer period).

The client was thrilled with the end results and ordered a first wave of the units in a batch of 254, then very quickly came back for a further 100 having sold out almost immediately! The units were delivered back to the client once produced, where they were then dispatched to major independent and multiple retailers throughout the UK.

We also got some fantastic feedback from our very happy customer!

The FSDU that has been created by NEC Graph–fix is superb. Not only does it display the product well, but it also relates to the consumer, which in this case is primary age. It is fun and engaging and is cleverly designed to not take too much space in a small independent store where floor space is limited.

 Trade Marketing Manager, Carte Blanche Greetings

Our creative and experienced in-house design team and up to the minute production facility boast a wealth of experience in producing high quality, eye-popping and practical FSDU’s for a range of awesome products and diverse sectors. Talk to us today about your requirements and how we can make your products stand out!

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