Renault has been heavily involved with F1 racing for forty years, and as part of the celebrations of their involvement, the automotive giant wanted to create a custom piece of POS that would be placed in their dealerships throughout the UK.

The initial concept was to produce a freestanding interactive unit that both adults and children would be able to interact with and sit in, excitingly built into the shape of a Formula 1 car. People would then have their picture taken sitting inside the “car”. This would form part of a national campaign where photos that had been uploaded to the Renault website would be entered into a special prize draw.

Renault F1 FSDU

Our expert team designed the unit using our specialist lightweight HD board, a construction grade cardboard sheet, unique to NEC Graph-fix. This would allow the dealerships to completely recycle the unit once the campaign is at an end. Units can be erected easily by dealership staff and also look highly realistic when captured in a photograph. Environmentally friendly, easy to set up, and most importantly, the team at Renault loved the display! What more could you ask for?

We manufactured 164 units in total; each was individually dispatched to all of the Renault dealerships in the UK in time for the kick-off of the all-important F1 season.

Renault F1 FSDU front

Our client was over the moon with our proactive approach to the project, our different slant on the design and production of the unit (adding in other benefits to its original construction), and Renault was also delighted with the end product.


The real thing looks fab!

Thanks so much for turning this around so quickly!

Renault Senior Account Manager


Taking the time to research and develop a new item of POS, FSDU, CDU or any other project is part and parcel of what we do. We firmly believe that investing the time and effort at this stage will ultimately lead to the creation of a knockout product!

Renault F1 FSDU at the showroom

Do you like what you hear? Our dedicated team is on hand to discuss your requirements. Get in touch today.

Renault F1 front view in showroom